The Millennials, pt 2: Do They Really Want Other Things?


So, we are back to the subject of the Millennials – the now almost mythical generation born in the 1980s and 1990s, who are said to have completely different attitudes and preferences in work life than previous cohorts. Last time, we concluded that researching generations is a really tricky business. Nevertheless, studies are now amassing on how what distinguishes the Millennials. This research, I quickly noted, presents a far more nuanced and complex picture of this generation than that portrayed in the media. In fact, there were so many interesting aspects to this research that I decided to split the review into two blog posts. In today’s chapter, we will start out by looking at work values, i.e., what people see as important in a job and an employer. We will simply go through some commonly held assumptions about the Millennials, to see how they hold up to scientific scrutiny. I also added some reflections based on findings from my own studies of young talents towards the end.

”Millennials value challenge and stimulation above salary and advancement”. This very common claim only receives mixed support in research – it is even partly contradicted. Parry and Urwin (2011) in their review of the literature found that there is quite little solid evidence for generational differences in these values. Some trends can be spotted, however. If we start by looking at the so-called extrinsic values, i.e. salary, rewards, recognition, and advancement, Lyons and Kuron’s (2014) review showed that these values gained in importance up until the mid-90s, and then dropped off. This indicates that the Millennials are somewhat less focused on extrinsic values than was Generation X (born approximately 1961-1980), but still value them more than did the Baby Boomers (born approximately 1945-1960). Hanssen and Leuty (2012), however, found that compensation had gained in importance among Millennials, while advancement was seen as less important. Some studies have also found that salary becomes more important to Millennials as they go from being students to entering the workforce (Kuron et al., 2015). As for the so-called intrinsic values, such as challenge, stimulation, and interesting tasks, they have remained stable over the years (Wray-Lake et al., 2011). There is little evidence to suggest that they would be more important to Millennials than to prior generations.

”Millennials value work-life balance more than previous generations”. Here research is more supportive. In the midst of all the uncertain findings about work values’ evolvement over time, one trend stands out as clear: People value their leisure time more and more, while the centrality of work in our lives decreases. According to Lyons and Kuron (2014), all the large studies available indicate that the Millennials is the generation that values work-life balance the most so far. For instance, they are not prepared to work as long hours as previous generations (e.g. Cogin, 2012). However, the increase in leisure values is a long-term, ongoing trend, not a radical shift arriving with the Millennials.

”Millennials are more concerned with their work being meaningful.” This rather fuzzy statement is often heard in the media. Its accuracy depends, of course, on what you put in the word ”meaningful”. As mentioned above, the evidence does not support the idea that Millennials would be more intrinsically driven than prior generations. However, there are some indications that Millennials are more concerned with work aligning with their personal values (Weeks et al., 2016), although this evidence is not conclusive. If we are talking about meaningfulness as helping others through one’s work, this value has remained stable over the generations (Lyons & Kuron, 2014). In an interesting study, however, Kuron et al. (2015) showed that meaningfulness as in socially responsible organization and a non-hierarchical work environment seemed to be more important in the recruitment phase than during employment. In other words, it might be that ”meaningfulness” has become central to Millennials when choosing an employer, but once they are hired, they are rather driven by other things. Another possible explanation for the meaningfulness hype, according to Schullery (2013), could be that the above-mentioned increase in leisure values spills over to working life: Millennials want work, just like spare time, to be fun. Having to work with less exciting tasks will then seem disengaging and thus meaningless.

To summarize, research only partly supports the claim that Millennials have substantially different work values compared to their older colleagues. For certain, the simple extrinsic-intrinsic scale does not get us far if we want to understand what is happening. Pay, benefits and a comfortable life still matter a lot to the Millennials, and intrinsic drivers are as important as ever. What seems to be the major development, rather, is the increase in leisure values – apparent both in the form of demands for work-life balance and a stronger urge for ”having fun” also at work.

Regarding the concept of meaningfulness, I do believe there is something there, although it has not really been pinned down by research yet. Over the last two years, me and my colleagues have conducted a comprehensive interview study with a large number of young professionals selected as talents in their companies. One thing that comes across as central when we ask them about their work values is to get to work with ”the whole picture”: They are allergic to the idea of being a cog in the weel and want to understand exactly how their work fits into the larger scheme of things. They want to know the purpose of what they are doing (maybe Generation Y as in ”why” is not such a bad term after all!). That purpose does not have to be to save the world – but it has to be clear and make sense. When defined in this way, it is possible that we may talk about meaningfulness as a defining work value of this young generation.

So, that was the somewhat more complex picture of what Millennials seem to want out of work. But what happens once they actually enter into the workplace? That is what we will try to find out in the next blog post, where we take a look at generational differences in attitudes at work.

The Millennials, pt 1: What Is Real About a Generation?

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For the last decade or so, the Millennials – or Generation Me, or Generation Y – has been a beloved subject in popular Management and HR press. People born roughly between early 1980s and late 1990s, it has been said, are entering working life with values and attitudes completely different from previous cohorts. They are socially conscious, creative, and they demand a sense of higher purpose as well as frequent feedback and flexibility at work.

No doubt, the Millennials concept has been a big commercial success, since it implies that organizations must invest heavily in adapting to these allegedly creative but high-maintenance youngsters. But the question is: How much of what we hear about the Millennials is actually real, in the sense that it it backed up by research? That is the question I will try to address in a series of four posts (when looking into the issue it quickly became clear that this subject would need its space).

Before we dive into concrete research findings in the next blog post, let us take a step back and look at the generation concept – a highly controversial one in psychology. Actually, this is an incredibly tricky phenomenon to study scientifically. Right away, you run into the so-called age-cohort confound: The difficulty in deciding whether a certain effect is due to a group’s current age, or to their generation membership. To illustrate this, let us say we are interested in people’s willingness to take risks in their career. We distribute a survey on the topic among one group of 25-year-olds (Millennials) and one group of 60-year-olds (Baby Boomers). The results show that the 25-year-olds are more willing to take risks than the 60-year-olds. Does this mean that we have established that the Millennial generation is more prone to risk-taking than Baby Boomers? Not really. The difference might just as well be due to the fact that the Baby Boomers simply are older, and older people tend to be more risk averse in general. How do we know that the Baby Boomers were not just as risk-prone at 25? The point is; if you just survey different age groups at a single point in time, you can never really decide between these two explanations.

Unfortunately, most of the generation research has been carried out just like that (i.e., with cross-sectional design). What you need to do if you really want to say something about generational differences is to follow several age groups in parallel over an extended period of time, preferably many years. Up until recently such studies have been relatively scarce, not least due to cost- and practical issues, but now they are fortunately increasing in number.

The difficulties in studying generations have made some researchers claim that the whole concept is useless as a scientific term. Notably, David P. Costanza and colleagues (e.g. 2012; 2015) at George Washington University has argued that most of the characteristics we attribute to the Millennial generation are really age effects. Put simply: The things people say are typical of the Millennials are just due to the fact that they are still young. Most young people, regardless of generation, value flexibility, challenge, and opportunities to be creative. As we grow older, we tend to shift towards a focus on e.g. stability and security. However, far from everyone agrees with this perspective, and there is a growing research base actually finding differences between generations in the workplace.

In sum, ”generation” and ”Millennials” are clearly controversial topics from a scientific perspective. Even if research is now picking up speed, we need to interpret any evidence about the Millennials with caution. That being said, I will anyhow make an attempt in the next few blog posts to summarize the findings to date – and the conclusions that can be drawn.



And so It Begins

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Well here we are, finally – welcome to my blog! For so long, I have wanted to have my own outlet for writing about all the pressing issues that I encounter daily within the broad and fascinating of Industrial-Organizational (I/O) Psychology and Human Resource Management. At last, I got down to action and set it up.

A few words about myself: I am a psychologist, educated at Uppsala University, but nowadays you will find me at Stockholm School of Economics where I am doing my PhD at the Department of Management and Organization. I have a background working in consultancy, both with psychometric testing and with broad organizational development based on psychological research. Today, I focus mainly on my research, which centers on Talent Management and its effects on employees.

Ever since my early days as a Psychology student, I hold a strong fascination for almost everything concerning the human being at work: How the individual interacts with the organization, what makes us motivated and engaged at work, what causes stress, what determines success… I also strongly believe that the knowledge produced by research could be put to much better use in organizations if it only reached out, and equally that research often should be much better at joining forces with practitioners.

So, what can you expect from this blog? First and foremost, I will try to provide research-based depth to current topics within HRM, Talent Management, and related topics in I/O psychology. I will try to reach behind some current buzzwords and trends to offer a nuanced perspective. As often as I can, I will try to use my own experiences as a researcher, drawing studies I conduct and conversations I have with highly competent practitioners out there.

Of course, I am also highly interested in finding out what you would like to read about: Do you want a scrutiny of the latest management hype? A “how-to” on improving work engagement? A talent development special? Do not hesitate to drop me an email at .

So, with no further ado – let’s get this blog party started and dive into the fascinating psychology of work!